這群獨立音樂家佔Youtube全數影音的10%,電台司令的經典曲〈Creep〉與愛黛兒的〈Rollin' in the Deep〉,在Youtube都有超過5億的驚人點閱率。英國獨立搖滾樂團北極潑猴(Arctic Monkeys)透過網路起家,〈Do I Wanna Know?〉一曲2013年6月上傳Youtube之後,至今觀看人數逼近7千萬。
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