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4. Inadequacy of existing models
The “4 Ps” (Price, Promotion, Place, and Product) proposed by Jerome McCarthy in the 1950s are the cornerstone of modern “marketing mix” for some time. Candidly, the 4 Ps are a bit out of date as the 4 Ps look at marketing from the provider’s point of view rather than from the customer perspective. In the new millennium, the customer is in charge and demands to be served their way, when they want it, and where they want. Dr. Bob Lauterborn, a professor at the University of North Carolina, gets it. He thinks that we need to toss out the 4 Ps. He contends that there are actually 4 Cs. In current dynamic cage, the "4 C's" is also facing with some dilemma and to overcome this dilemma a concept of “4 V's" was contemplated."4 V's" also has faced a criticism due to its limitations such as static approach and lacks dynamism.”4V`s” do not consider the element of Value to the customer, Value to the marketer and Value to society.
All these limitations necessitate entirely a new approach and perspective to study current marketing process from the perspective of Value.
翻譯1:
4.現有模型的不足之處
"4 Ps"(價格、 促銷、 地點和產品) 在 20 世紀 50 年代提出的傑羅姆 · 麥卡錫段時間是現代的"市場行銷組合"的基石。坦率地說,這 4 名 Ps 都作為 4 的 Ps 看看行銷從供應商的角度來看,而不是從客戶的角度來看有點過時。在新的千年,客戶是在充電和送達途中,當他們想要它,和他們想要的要求。北卡羅萊納大學教授博士鮑勃 Lauterborn 獲取它。他認為我們需要扔掉 4 郵編:他聲稱有其實 4 Cs。在當前動態的籠子裡,"4 C"也面臨著一些困境,要克服這種困境的"4 V"的概念設想。4 V"也有批評等靜態方法局限性的缺乏活力。4V"並不認為給客戶,對行銷人員的價值和對社會的價值值的元素。
所有這些限制有必要完全是一種新的方法和觀點來研究當前的行銷過程,從價值的角度。
翻譯2:
4.現有模型的不足之處"4 Ps"(價格、 促銷、 地點和產品) 在 20 世紀 50 年代提出的傑羅姆 · 麥卡錫段時間是現代的"市場行銷組合"的基石。坦率地說,這 4 名 Ps 都作為 4 的 Ps 看看行銷從供應商的角度來看,而不是從客戶的角度來看有點過時。在新的千年,客戶是在充電和送達途中,當他們想要它,和他們想要的要求。北卡羅萊納大學教授博士鮑勃 Lauterborn 獲取它。他認為我們需要扔掉 4 郵編:他聲稱有其實 4 Cs。在當前動態的籠子裡,"4 C"也面臨著一些困境,要克服這種困境的"4 V"的概念設想。4 V"也有批評等靜態方法局限性的缺乏活力。4V"並不認為給客戶,對行銷人員的價值和對社會的價值值的元素。所有這些限制有必要完全是一種新的方法和觀點來研究當前的行銷過程,從價值的角度。
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