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臉書股價創新高
Oct 18th 2013, 11:13

分析師上修社群網站臉書(Facebook)每股目標價,受此激勵,臉書17日股價收漲2.1%,攀抵52.21美元歷史新高。

Evercore合夥人公司分析師希納(Ken Sena)與麥可尼里斯(Andrew McNellis),15日上修臉書每股目標價至60美元,理由是臉書旗下的照片社群應用程式Instagram,明年廣告營收料將成長至3.4億美元,激勵臉書股價16日大漲3.3%,17日更一舉創下新高紀錄。

Instagram 6月開放用戶上傳15秒內的短片,希望強化對廣告商的吸引力。Instagram日前表示,計劃數月內推出廣告圖片和短片,顯示其欲進軍廣告市場的決心。

根據市調業者eMarketer,社群網站部門占全球數位廣告預算的8.1%、約為95億美元。

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