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暗示不搭車恐被性侵 計程車廣告挨轟
Aug 14th 2013, 08:43

【綜合報導】英國一家計程車公司的廣告,女模特兒被指看起來像是「性侵受害者」的感覺,遭到關懷性侵受害人的公益組織大力抨擊。

計程車公司「Data Cars」印製了20萬張廣告明信片,正面是一名衣衫單薄的女郎,在雨夜裏顯得瑟縮狼狽的樣子,一旁印上「妳應該搭Data Cars」的字樣。構思這廣告的公司經理表示,靈感來自有一晚看到女兒回家,全身濕漉瀌像是「落湯雞」的狼狽樣。但婦女組織批評,廣告有誤導可能,甚至可說是以「散播恐怖」作為宣傳手段,照片歧視女性、更有暗示遭性侵的受害人是咎由自取的意味。該組織已向英國廣告標準局和倫敦交通局作出投訴。

不少人也在計程車公司的《推特》(twitter)留言,許多人認為廣告中的女郎表情痛苦,身上的陰影就像傷痕,有種「若不搭他們的計程車,就會被性侵」的感覺。

惹爭議的計程車廣告。翻攝《每日郵報》

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