Taiwan market: Epson launches smart watches
Max Wang, Taipei; Adam Hwang, DIGITIMES [Wednesday 2 July 2014]
Seiko Epson has unveiled two GPS-enabled smart watch models specifically for runners, the SF-710S Runsense and SF-310G Runsense, for immediate launch in the Taiwan market at recommended prices of NT$10,490 (US$350) and NT$7,490 respectively.
SF-710S is recommended for running distances of over 21km and SF-310G for less than 9km, Epson Taiwan said.
Currently in the Taiwan market, entry-level GPS-enabled smart watches are priced below NT$5,000, mid-range ones at NT$5,000-10,000 and high-end ones at above NT$10,000, Epson Taiwan said. In 2013, entry-level models accounted for 70% of GPS-enabled smart watched sold in the Taiwan market, it indicated.
There will be an estimated 36,000 GPS-enabled smart watches sold in Taiwan in 2014, with 60% to be entry-level models and 40% mid-range and high-end ones, Epson Taiwan noted, adding Seiko Epson aims at a market share of 30%.
Seiko Epson GPS-enabled smart watches, SF-710S Runsense and
SF-310G Runsense
Photo: Max Wang, Digitimes, July 2014
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